People who have moe fetishes (especially a specific subcategory known as maid moe) are therefore attracted to an establishment in which they can interact with real-life manifestations (both physically and in demeanor) of the fictional maid characters that they have fetishized. They have been analogized as the otaku’s equivalent of hostess bars. Cafés may also employ a tsundere theme – another character trope which is a subset of the moe phenomenon and refers to a character who is initially cold or hostile before revealing feelings of warmth or affection.